social media | Hot Tub Crime Machine

Viral Videos vs. Viral Campaigns

February 20, 2011 2 Comments

If you work in advertising you’ve probably heard a client say “We want a viral video.” Of course they do. Every one loves viral videos. They love getting them, they love sending them. And brands REALLY love when something they create “goes viral.” Who wouldn’t? Millions of impressions, recommendations by friends, likes, tweets all involving your brand.

But you can’t create a viral video. You can only create great content and hope that people like it enough to share it. Or you can create great content, promote the hell out of it and hope that people like it enough to share it.

Starting to see a theme here?

And that is where I got the title for this post. Far too few people realize that there is a difference between a viral video and a viral campaign.

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Filed under Account Planning, advertising, brands, CPG, social media, videos Tagged with advertising, brands, campaigns, Kim Kardashian, social media, video, Viral, Viral marketing, Viral video, YouTube

Stuff I Liked From 2010

January 3, 2011 Leave a comment

Inspired by Gareth Kay, and as a follow up to my predictions for 2011, here is a look back at some of my favorite things from 2010.

iPhone app: Twitter – It’s not the most advanced app around, and certainly not the first Twitter app, but it is the official one and it works really well. It was a great movie by Twitter to acquire a very popular app and make it the official one, rather than trying to reinvent the wheel.

iPad app: flipboard – I still don’t own an iPad and probably won’t for some time. But if anything is going to make me buy one it’s this app. Flipboard pulls all the content from your social graph into an easy to consume “magazine.”

Website: We’re all fans – what better way to celebrate musicians and their fans?

Gadget: Xbox Kinect – Radically re-imagining the way we play video games. It’s incredible and yet still primitive. But it shows the way that wind is blowing.

Meme: Bed Intruder – What can I say about this that hasn’t already been said?

…and the remix:

New TV show: The Walking Dead – After the first episode AMC ordered a full season for next year. That’s how good it is.

Movie: Its a three-way tie between The Social Network, Inception, and Black Swan

Filed under brands, Gadgets, Games, random stuff, social media, Uncategorized, videos Tagged with apps, brands, Flipboard, gadgets, Gareth Kay, Inception, IPad, iphone, social media, Social network, Twitter

My predictions for 2011

December 21, 2010 2 Comments

Since it’s getting to be the end of the year and everyone else is making predictions for what 2011 will bring, I figured I might as well make some of my own.

But rather than write another post I don’t think anyone will read I decided to create a short video that no one will watch. For the two of you out there reading, enjoy!

Social Business Predictions 2011 ” Dachis Group Collaboratory (fredzimny.wordpress.com)
R.I.P. Trend Predictions: 2011 is the Year of Insight (prweb.com)
The Big List of 2011 B2B Social Media and Marketing Predictions (socialmediab2b.com)
Digital Marketing Predictions for 2011 (arhg.net)
7 Predictions For The Year 2011 From 1931 Visionaries (businessinsider.com)
JWT illustrates its trend predictions for 2011 (adweek.blogs.com)

Filed under Account Planning, advertising, brands, Mobile-Social, social media, Trends, videos Tagged with 2011, advertising, apps, brands, facebook, funny, games, location-based, mobile-social, predictions, social media, Strategy, technology, trends, Twitter, video

Is blogging dead?

December 20, 2010 Leave a comment

Much like the old adage about not asking a woman if she’s pregnant until you actually see a baby coming out of her, I’m hesitant to pronounce anything dead until I see its cold dead body. But blogging has certainly changed. Some might say it’s evolved, others say it degenerated.

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Filed under social media, Trends, Uncategorized Tagged with blogging, blogs, facebook, journalism, Pew Internet, social media, technology, Twitter

Thanksgiving, death (on Facebook) and short attention spans.

November 24, 2010 Leave a comment

It’s Thanksgiving. PUT DOWN YOUR IPHONE. If your family is anything like mine, that’s what you’ll be hearing this holiday. And we won’t be alone. 59% of us Americans (it’s probably even higher among the people on this list) will check work email over the holidays. 15% said they will be thankful for the distraction work email provides them.

http://tcrn.ch/gkk840

More random awesomeness below:

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Filed under advertising, brands, Mobile-Social, random stuff, social media, Trends, videos Tagged with advertising, brands, facebook, mobile-social, social media, video

Path! Path! Path!

November 15, 2010 3 Comments

It’s finally here! After months and months of waiting and wondering and wishing Path would come out of “stealth,” it’s finally here!

But what exactly is it? And do I want it? Or need it?

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Filed under apps, Gadgets, Mobile-Social, social media Tagged with apps, dave morin, facebook, iphone, mobile, mobile-social, path, social media, Stealth, Twitter

Random Acts of Awesomeness.

October 18, 2010 Leave a comment

Videos sell products. Even if consumers don’t watch them. Even the presence of video content on an e-commerce page can help drive sales. How’s it work? People have more confidence in products that offer up videos. It means that the brand trusts it’s product enough to demo it for all to see and that you have made an investment in the e-retail experience.

http://bit.ly/9x0GF9

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Filed under Account Planning, advertising, random stuff, Simpsons, social media, Trends, TV, videos Tagged with Account Planning, advertising, banksy, Bing, ecommerce, facebook, funny, humor, simpsons, social media, Strategy, TED, Tweet, Twitter, Uniqlo, video, Viral

Blogging about #CleanWater for #BAD10

October 15, 2010 1 Comment

Today is Blog Action Day 2010, which is focused on clean water. Clean water, or rather lack thereof is a major problem. One that rarely gets talked about in the mainstream media. So really, how bad is it?

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Filed under Causes, random stuff, social media Tagged with BAD10, Blog Action Day, blogs, BP, Bullshit, Change.org, Clean Water, Fast Company, Penn & Teller, social media, Three Wolf Moon, Water

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Attractions in 2010

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