November 9, 2016 Leave a comment
Summed up in one simple picture.
Solving mysteries at 104 degrees Fahrenheit (40 degrees Celsius).
March 10, 2016 Leave a comment
“Then there are the planners. Who, on the outside tend to appear super calm, super open and generous all the time. No matter how you feel inside, you are the one who cannot lose your temper, have to earn your place in any meeting, have to look like you know what you are talking about even when you haven’t a clue and, know as much about everything as you can – be a super generalist, make the dullest subject matter seem interesting and, perhaps hardest of all, have to make the few gaps in others drawing breath count, as these are the only seconds you’ll get to say something.”
That’s probably the best description of planners and planning I’ve ever read.
February 5, 2016 Leave a comment
If you’ve lived most of your life quoting The Simpsons as I have, it’s nothing short of a miracle. This must be what it feels like when a deaf person finally gets those implants and can hear for the first time.
November 11, 2015 Leave a comment
I rarely use this blog to plug my own work, but our recent efforts for MassMutual is just too great not to share. From a simple ask, we developed a great campaign.
“There’s been plenty of discussion about giving the LGBT community the right to marry, but no one has really talked with them about what it’s like to be married. One of the biggest reveals was that, despite all the buzz about marriage”—and especially in light of continued discrimination and hostility in some quarters—”the journey for LGBT equality isn’t over.”
This is the first element in that campaign (directed by skateboarding legend and acclaimed director Stacy Peralta):
November 3, 2015 Leave a comment
And by planners I mean, of course, account planners, brand planners, strategic planners, brand strategists, creative strategists, marketing strategists, digital and/or social strategists, and probably a bunch of other titles I can’t even think of right now.
If one or more of those titles sound like what you call the thing you do for money, then you should probably take Heather Lefevre‘s 2015 planning survey.
Here’s the link: 2015 planning survey
Take it now. I’ll wait.
Thanks! The planning survey is an invaluable tool for us all to know what people are thinking, doing, and getting paid around the world and in different sized agencies. It’s a labor of love from Heather and her friends and she asks so little in return.
So thank you Heather, for creating and running the survey, and thank you fellow planners for adding the data.
And because Heather is a friend, and super smart, and always awesome at giving me advice, here’s a plug for her new book (which I’ll definitely be buying and reading): Brain Surfing: The Top Marketing Strategy Minds in the World by Heather Lefevre.
Not sold by my praise alone? Here’s what it’s about:
Heather LeFevre set out on an expedition to apprentice herself with today’s most brilliant marketing strategists, traveling from Beijing to Seattle. The twist? She lived with each of these mentors, in their homes, commuting to work with them each day, and uncovering their principles for building many of the world’s most respected and profitable brands.
Brain Surfing is a book that combines marketing know-how with life philosophy. One minute you’ll learn about smart brands on the other side of the world, the next you’ll be inspired to take off on your own adventure. LeFevre guides you through today’s complex marketing landscape, uncovering the secret ways of working of each of her coaches. Brain Surfing will surprise you with how much you learn while thoroughly enjoying the journey.