September 17, 2012 Leave a comment
I write a lot of presentations. Almost entirely using PowerPoint. A big part of being a planner is being able to tell a story. The story of the brand, the story of consumer, the story of the strategy we need to create against, the story of the strategy and why the work you are about to see is the best way to address the consumer problem/challenge.
I usually start out by talking about the problem that we are trying to solve. I make sure that we’re all on the same page regarding what we are supposed to be working against. Read more of this post