November 3, 2015 Leave a comment
And by planners I mean, of course, account planners, brand planners, strategic planners, brand strategists, creative strategists, marketing strategists, digital and/or social strategists, and probably a bunch of other titles I can’t even think of right now.
If one or more of those titles sound like what you call the thing you do for money, then you should probably take Heather Lefevre‘s 2015 planning survey.
Here’s the link: 2015 planning survey
Take it now. I’ll wait.
Thanks! The planning survey is an invaluable tool for us all to know what people are thinking, doing, and getting paid around the world and in different sized agencies. It’s a labor of love from Heather and her friends and she asks so little in return.
So thank you Heather, for creating and running the survey, and thank you fellow planners for adding the data.
And because Heather is a friend, and super smart, and always awesome at giving me advice, here’s a plug for her new book (which I’ll definitely be buying and reading): Brain Surfing: The Top Marketing Strategy Minds in the World by Heather Lefevre.
Not sold by my praise alone? Here’s what it’s about:
Heather LeFevre set out on an expedition to apprentice herself with today’s most brilliant marketing strategists, traveling from Beijing to Seattle. The twist? She lived with each of these mentors, in their homes, commuting to work with them each day, and uncovering their principles for building many of the world’s most respected and profitable brands.
Brain Surfing is a book that combines marketing know-how with life philosophy. One minute you’ll learn about smart brands on the other side of the world, the next you’ll be inspired to take off on your own adventure. LeFevre guides you through today’s complex marketing landscape, uncovering the secret ways of working of each of her coaches. Brain Surfing will surprise you with how much you learn while thoroughly enjoying the journey.