February 8, 2012 Leave a comment
If you love what you read here and on Twitter, and want to see me speak live, I’ll be presenting at the Big (D)esign conference in Addison, Texas with my colleague Tim Parcell. We hope to see you there!
Day: Friday, June 1st, 2012
Length: 1 hour
For years, Art and Copy ruled the roost in the worlds of advertising and design. But as brand interactions shift from passive to active experiences, the way we connect to customers requires a new partnership. Sapientnitro believes that Brand Strategists and Experience Designers play an integral role in delivering the work that breaks through the noise.
This new partnership is critical during the initial stages of client engagement (discovery, defining) through completion (designing, developing, deploying). Whether we’re redesigning lenscrafters.com or building interactive menu boards for Dunkin’ Donuts, a strong partnership between strategy and experience design is at the foundation of all our work.
What You Will Learn:
- How these two disciplines can partner together to deliver a better end result
- How to get involved in the process/concepting sooner
- How to stay involved longer and actually build things
- How to position yourself, and this new partnership, within your company/agency