Gareth Kay | Hot Tub Crime Machine

Stuff I Liked From 2010

January 3, 2011 Leave a comment

Inspired by Gareth Kay, and as a follow up to my predictions for 2011, here is a look back at some of my favorite things from 2010.

iPhone app: Twitter – It’s not the most advanced app around, and certainly not the first Twitter app, but it is the official one and it works really well. It was a great movie by Twitter to acquire a very popular app and make it the official one, rather than trying to reinvent the wheel.

iPad app: flipboard – I still don’t own an iPad and probably won’t for some time. But if anything is going to make me buy one it’s this app. Flipboard pulls all the content from your social graph into an easy to consume “magazine.”

Website: We’re all fans – what better way to celebrate musicians and their fans?

Gadget: Xbox Kinect – Radically re-imagining the way we play video games. It’s incredible and yet still primitive. But it shows the way that wind is blowing.

Meme: Bed Intruder – What can I say about this that hasn’t already been said?

…and the remix:

New TV show: The Walking Dead – After the first episode AMC ordered a full season for next year. That’s how good it is.

Movie: Its a three-way tie between The Social Network, Inception, and Black Swan

Filed under brands, Gadgets, Games, random stuff, social media, Uncategorized, videos Tagged with apps, brands, Flipboard, gadgets, Gareth Kay, Inception, IPad, iphone, social media, Social network, Twitter

My Intro to Advertising Presentation @ Howard University

October 25, 2010 3 Comments

Recently I was given the privilege of speaking to an “Intro to Advertising” class at Howard University. My first thought was that I would just go in and wing it. Play a couple agency reels, show off some cool work and then take questions. Two days before the presentation it dawned on me that college undergrads can be notoriously quiet when it comes to asking questions of a guest speaker, especially at a 9am class on Monday morning.

Gareth Kay’s 10 Little Tips.

October 12, 2010 2 Comments

Over the last few weeks Gareth Kay, the Director of Brand Strategy at Goodby, Silverstein and Partners and strategy/planning rock star, has been posting his “10 Little Tips” to help advertising (and advertisers) get their mojo back.

Here they are, all in one place (along with my Twitterized versions of them):

Two Heads are Better Than One – Don’t separate brand and media strategies – or strategists
More Generalist, Fewer Specialists – Be interested in, and able to be interesting about, a broader set of skills, interests and things
Be Recombinent – Combine technology with stories to create new types of narrative
Be People Powered – Planners need to think about creating strategies that have an enthusiasm bigger than the brand or their category
Turn Data into Meaning – Turn data into interesting bits of communication
Get Out of the Messaging Business – Design ideas, not ads
Break the Tyranny of The Big Idea – Don’t bet it all on one idea
Be a Magazine Editor – Create stories that people want to read – and repeat.
Get Obsessed By Games – Games are the dominent cultural narrative of today.
Be Interesting, Not Right – The Planner’s job isn’t to be right. It’s to be interesting.

Words to live by. Thanks Gareth!

Filed under Account Planning, advertising, brands Tagged with 10 Tips, Account Planning, advertising, brands, Gareth Kay, Strategy

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My Intro to Advertising Presentation @ Howard University

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Stuff I Liked From 2010

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My Intro to Advertising Presentation @ Howard University

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Gareth Kay’s 10 Little Tips.

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