I love reading about how people got into account planning. Mainly because it seems like so many of us have such interesting, unique, and different backgrounds. Although there are schools and programs designed to train you to be a planner, it seems like most people start out doing something (academia, journalism, production, account management, etc) and later decide to move into account planning.
But I also like reading about it because I find that I get asked “How can I do what you do?” A LOT. And I don’t always have a good answer. My career path was strange and probably very difficult to replicate (and you’d have to be crazy to want to). So I have trouble telling people how THEY can become planners.
My latest find in this category comes from the blog Junior, who was lucky enough to get some time with Mark Pollard to talk about his career.
His key points are:
- It’s hard to break into the field.
- You need to make yourself desired and/or interesting to the planning director (great dating analogy).
- You need to make your desires known.
You can read the entire article here.
If you’re interested in reading more about how to become a planner, check out these other posts: