Weirdest Test Ever.

Today I took the weirdest test ever. I’m not sure what it means, who created it, or why. But these are some of the questions and they terrify me:

test


http://www.hypnoid.com/psytest2.html

Between the random, crazy sounding questions and the shimmering/flashing backlighting of the page, I couldn’t help but be reminded of Room 23 from Lost:

Was I being brainwashed? Am I now some sort of Manchurian Candidate?

Here are the results of my test (I’ve bolded the parts that sound true – you might disagree):

You are in a perpetual quest to find the new, the exciting. Emotionally volatile, you are known for sudden changes of opinion, of appreciation, and behavior. Following rules and established methods is difficult for you and the difficulties of higher education are usually quite daunting. Knowledge is best gained through an intimate association with the matter at hand. Usually driven by attitudes and desires of the group, you are talented in an established field of endeavor. Emotions come and go without a strong understanding of their causes. They are unexpected guests in an otherwise placid landscape. You live by your own codes of conduct, which can be noble or terrible depending on the individual. Authority is meaningless to you. You hate to be predictable, at all costs. Rarely verbally effusive, you can at times feel as if your feelings are too deep for words. You are very observant, but rarely express these observations to others.

As you can see, not very spot-on.

What were your results? Or were you too scared to take the test?

Did You Say “Taser Grenade?”

Yup. TASER. GRENADE.

This takes less-than-lethal stopping power to a new level.

And we all know how much I love a good tasing.

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Is The Home Depot Trying To Avoid A Gap-Esque Disaster?

According to AgencySpy The Home Depot has a new logo that drops the “The” from it’s name. Did they release this on April Fool’s Day as a joke? Is it poor timing? Or did they do it today so that if it blows up in their face they can claim it was an April Fool’s joke and if it succeeds claim it was just the right day to launch.

Old and "new" logos for The Home Depot

Only time will tell.

***UPDATE: Apparently it WAS an April Fool’s Joke. And a very well executed one at that. A quick search for “Home Depot logo” will show you just how many people were left scratching their heads, including the entire editorial staff at Hot Tub Crime Machine.

Hot Tub Crime Machine Wordle.

Hot Tub Crime Machine Wordle

This is what I write about.

Are Dictionaries Even Relevant Anymore?

The Oxford English dictionary released its list of new words recently. Among the recently added were:

  • Heart – as a verb. As in “I heart adding new words to the dictionary.”
  • OMG – shorthand for “Oh my God.”
  • LOL – shorthand for “Laughing out loud.”

Is this what the dictionary has become? A repository of shorthand? A list of acronyms? These aren’t words. These quick ways to write a series of words. Acronyms are nothing new, but they don’t belong in the dictionary. WORDS belong in the dictionary.

Which brings up a bigger question, do we even really need the dictionary anymore? Or is it one of those relics from olden times, like an encyclopedia? In real life, words are whatever we say they are. If I used a word enough, and other people start repeating it, and on and on, isn’t it now a word?

Do we really need some ivory tower eggheads to tell us what is and isn’t a word?

I’m not saying that we shouldn’t have definitions but do we need a governing body to rule it? or can we leave it to the wisdom of the crowds. I

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Marc Jacobs Proves My Point.

Well, not Marc himself. But the company provides another instance of a brand’s social media presence being misused by an employee. As I wrote yesterday, you need to be really careful who you let manage your brand’s voice. This is not a job for the intern. This is not the job for the admin. Managing social media requires a full-time employee who you can trust. Someone who is invested in the company and the brand. Someone who is skilled at marketing, communications, brand management and strategy.

They are your voice. Would you let your intern represent the brand on Good Morning America? Would you let the intern host a press conference? Then why do you let them manage your Twitter account?

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Who Is Speaking For Your Brand?

You can’t scroll through your Google Reader these days without seeing a story of someone getting fired for something they tweeted or wrote on a blog. One of the most high profile cases out there involves Chrysler firing their social media agency after a staffer tweeted “I find it ironic that Detroit is known as the #motorcity and yet no one here knows how to fucking drive.” from the Chrysler account.

And then of course there is the Gilbert Gottfried incident.

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The Title of This Article Explains Why You Will Fail.

I hate seeing things like this “Krispy Kreme’s New CMO to Spend Less, Lean on Social Media.

If your plan is replace paid media with social media and put the savings in the bank, you are destined to fail. In my earlier post, “Social Media Isn’t Free,” I expressed my belief that any social media campaigns need to be supported with real dollars. To quote every economics professor ever, “there is no such thing as a free lunch.”

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