Marc Jacobs Proves My Point.
March 26, 2011 Leave a comment
Well, not Marc himself. But the company provides another instance of a brand’s social media presence being misused by an employee. As I wrote yesterday, you need to be really careful who you let manage your brand’s voice. This is not a job for the intern. This is not the job for the admin. Managing social media requires a full-time employee who you can trust. Someone who is invested in the company and the brand. Someone who is skilled at marketing, communications, brand management and strategy.
Marc Jacobs intern decided to vent his frustration. And where did he do it? Not at home with his roommate/spouse/significant other, not at the local bar, not on the subway. ON TWITTER. on YOUR Twitter account.
Wake up and realize that managing brands in social media is still managing brands. Don’t assume it’s different, easier, or less serious just because it uses all those new-fangled things like “the Twitter.”
- Dos And Don’ts For Managing Brands On Twitter (businessinsider.com)
- Friday Sass – Marc Jacobs (sassncurlz.com)
- 5 Reasons for Brands not to Outsource Social Media Marketing – Kent Lewis (huguesrey.wordpress.com)