Who Is Speaking For Your Brand?
March 25, 2011 4 Comments
You can’t scroll through your Google Reader these days without seeing a story of someone getting fired for something they tweeted or wrote on a blog. One of the most high profile cases out there involves Chrysler firing their social media agency after a staffer tweeted “I find it ironic that Detroit is known as the #motorcity and yet no one here knows how to fucking drive.” from the Chrysler account.
And then of course there is the Gilbert Gottfried incident.