Is The Home Depot Trying To Avoid A Gap-Esque Disaster?

April 1, 2011 Leave a comment

According to AgencySpy The Home Depot has a new logo that drops the “The” from it’s name. Did they release this on April Fool’s Day as a joke? Is it poor timing? Or did they do it today so that if it blows up in their face they can claim it was an April Fool’s joke and if it succeeds claim it was just the right day to launch.

Old and "new" logos for The Home Depot

Only time will tell.

***UPDATE: Apparently it WAS an April Fool’s Joke. And a very well executed one at that. A quick search for “Home Depot logo” will show you just how many people were left scratching their heads, including the entire editorial staff at Hot Tub Crime Machine.
Take a look at the lengths that they went to to make it look real.

Filed under advertising, brands Tagged with , , , , ,

About Ezra Englebardt
Account planner, digital nerd, marketing guru, tweeter, occasional blogger, cyclist, snowboarder, mountain biker, social media junkie and avid reader. CU-Boulder and Boston College alum. Frequent guest speaker in Boston-area universities.

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