Are we too uptight?

I’m coming to the part a little late (okay, 20+ million views late), but after watching this video for the launch of TNT in Belgium I am once again reminded that some of the best experiential marketing happens in other countries.

Why can’t companies do things like this in America? Can you imagine what would happen if they did? In our “post-9/11” world the SWAT team would have descended on this square within minutes of the button being deployed. The square would have looked like a scene from the Hurt Locker.

hurt locker film

Yup, something like that.

We’re just too afraid. And sometimes we have good reason to be, but look what it’s costing us. As consumers it’s robbing us of exciting experiences like this. Think of the story everyone in the square that day will be telling their friends for years to come. Think of how excited they were as it was happening. The rush of adrenaline, the laugh after the reveal, the “what the fuck are we seeing?” feeling shared by everyone there.

Instead we get awkward flash mobs.

Can you honestly say that lame stunt is as good as the TNT stunt above? As marketers we are robbed of the ability to create incredibly memorable, shareable experiences that drive home the brand message in way that almost forces people to tell their friends.

I know that in this country we can’t have people staging fake gun fights in the street, but there’s a part of me that really wishes we could.

CES 2012 Video

Here’s a video recap of my trip to CES 2012. Enjoy!

And for more from my trip check out these other posts:

CES Review: Recon Instruments MOD Goggles

On my first day at CES I saw these Recon Instruments MOD Live goggles and was instantly smitten. My buddy Ian thought so too and shot a quick video about them for the Weber Shandwick Social Studies blog. Check it out here:

 

And if you want some more of the MOD Live, here’s their official video:

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Weirdest Test Ever.

Today I took the weirdest test ever. I’m not sure what it means, who created it, or why. But these are some of the questions and they terrify me:

test


http://www.hypnoid.com/psytest2.html

Between the random, crazy sounding questions and the shimmering/flashing backlighting of the page, I couldn’t help but be reminded of Room 23 from Lost:

Was I being brainwashed? Am I now some sort of Manchurian Candidate?

Here are the results of my test (I’ve bolded the parts that sound true – you might disagree):

You are in a perpetual quest to find the new, the exciting. Emotionally volatile, you are known for sudden changes of opinion, of appreciation, and behavior. Following rules and established methods is difficult for you and the difficulties of higher education are usually quite daunting. Knowledge is best gained through an intimate association with the matter at hand. Usually driven by attitudes and desires of the group, you are talented in an established field of endeavor. Emotions come and go without a strong understanding of their causes. They are unexpected guests in an otherwise placid landscape. You live by your own codes of conduct, which can be noble or terrible depending on the individual. Authority is meaningless to you. You hate to be predictable, at all costs. Rarely verbally effusive, you can at times feel as if your feelings are too deep for words. You are very observant, but rarely express these observations to others.

As you can see, not very spot-on.

What were your results? Or were you too scared to take the test?

Did You Say “Taser Grenade?”

Yup. TASER. GRENADE.

This takes less-than-lethal stopping power to a new level.

And we all know how much I love a good tasing.

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