Marc Jacobs Proves My Point.

Well, not Marc himself. But the company provides another instance of a brand’s social media presence being misused by an employee. As I wrote yesterday, you need to be really careful who you let manage your brand’s voice. This is not a job for the intern. This is not the job for the admin. Managing social media requires a full-time employee who you can trust. Someone who is invested in the company and the brand. Someone who is skilled at marketing, communications, brand management and strategy.

They are your voice. Would you let your intern represent the brand on Good Morning America? Would you let the intern host a press conference? Then why do you let them manage your Twitter account?

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Who Is Speaking For Your Brand?

You can’t scroll through your Google Reader these days without seeing a story of someone getting fired for something they tweeted or wrote on a blog. One of the most high profile cases out there involves Chrysler firing their social media agency after a staffer tweeted “I find it ironic that Detroit is known as the #motorcity and yet no one here knows how to fucking drive.” from the Chrysler account.

And then of course there is the Gilbert Gottfried incident.

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The Title of This Article Explains Why You Will Fail.

I hate seeing things like this “Krispy Kreme’s New CMO to Spend Less, Lean on Social Media.

If your plan is replace paid media with social media and put the savings in the bank, you are destined to fail. In my earlier post, “Social Media Isn’t Free,” I expressed my belief that any social media campaigns need to be supported with real dollars. To quote every economics professor ever, “there is no such thing as a free lunch.”

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Stuff I Liked From 2010

Inspired by Gareth Kay, and as a follow up to my predictions for 2011, here is a look back at some of my favorite things from 2010.

iPhone app: TwitterIt’s not the most advanced app around, and certainly not the first Twitter app, but it is the official one and it works really well. It was a great movie by Twitter to acquire a very popular app and make it the official one, rather than trying to reinvent the wheel.

Twitter iPhone App

iPad app: flipboard – I still don’t own an iPad and probably won’t for some time. But if anything is going to make me buy one it’s this app. Flipboard pulls all the content from your social graph into an easy to consume “magazine.”

Website: We’re all fans – what better way to celebrate musicians and their fans?

We're All Fans

Gadget: Xbox KinectRadically re-imagining the way we play video games. It’s incredible and yet still primitive. But it shows the way that wind is blowing.

Meme: Bed Intruder – What can I say about this that hasn’t already been said?

…and the remix:

New TV show: The Walking Dead – After the first episode AMC ordered a full season for next year. That’s how good it is.

Movie: Its a three-way tie between The Social Network, Inception, and Black Swan

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Is blogging dead?

Much like the old adage about not asking a woman if she’s pregnant until you actually see a baby coming out of her, I’m hesitant to pronounce anything dead until I see its cold dead body. But blogging has certainly changed. Some might say it’s evolved, others say it degenerated.

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