Should Planning/Strategy be so hard to get into?
February 13, 2015 Leave a comment
I think that all the readers who come here to check out the “how to get into planning” posts I’ve written would collectively shout “No!”
However, while reading through the reminiscing about David Carr, I came across this quote about why he felt journalism should be hard to get into. And as someone who studied journalism as well as advertising, and tried my hand in the publishing/journalism world, it felt very apt.
Every planner I know talks about the constant need to get out from behind a desk, to get out into the world, to spend time with the people he or she is supposed to be knowledgeable about. It’s no wonder that so many great planners started off as aspiring journalists.
So maybe it should be harder to get into that other jobs. Or maybe I just think that because I’m already in.