Solving mysteries at 104 degrees Fahrenheit (40 degrees Celsius).
September 8, 2011 8 Comments
A few months back I wrote a post about how I became a planner. I included a post from Andrew Hovell with his thoughts on becoming a planner. And here’s part two. In which my new manager describes the questions that he asks when he interviews planners. It’s a few years old, but still very relevant.
May 26, 2011 2 Comments
I finally presented my deck from the PSFK conference to the Planning department at work, so here it is for mass consumption:
I need to give a BIG thanks to Vanessa Carney and Avin Narasimhan for sharing notes with me (I lost my notebook after the conference). Without your notes and subsequent blogs posts I definitely wouldn’t have remembered half this stuff. And of course, a big thank you to all the speakers, presenters, and the staff at PSFK who made this all possible.
May 5, 2011 1 Comment
I know that I promised you my presentation from the PSFK conference but it hasn’t been shown to my department yet, so you have to wait. But I do want to share the videos of my two THREE favorite sessions of the day.
The first is Joe Gebbia, co-founder of Airbnb.com. His story of creativity, ingenuity and determination (to not become homeless) is truly inspiring.
The second is from Aaron Dignan, founding partner at Undercurrent. His presentation, entitled “Why the future of work is play” is a great breakdown of the future of how we learn and improve our skills, as well as a critique of other so-called “games.”
The third was just released the other day, hence the update. Justin Gignac, a recovering art director, entrepreneur, innovator and all around awesome guy talks about his creative process and includes great advice like “Don’t be an asshole.”
I’ll share my takeaways from the conference soon, I promise.
April 6, 2011 2 Comments
This Friday I’ll be at the 2011 PSFK conference in NYC. As you may recall, I love conferences. But this one has especially won me over. Aside from the amazing line-up of speakers and topics, check out the agenda below:
FINAL AGENDA
Do you see what I see? Almost every presentation is only 30 minutes long. Perfect for my ADD and also ensuring that I maximize my information intake. I only wish that Mitch Polatin could be there to experience it with me.
I’ll create a presentation on all the awesomeness of the conference and post it here sometime in the next week.
April 1, 2011 Leave a comment
According to AgencySpy The Home Depot has a new logo that drops the “The” from it’s name. Did they release this on April Fool’s Day as a joke? Is it poor timing? Or did they do it today so that if it blows up in their face they can claim it was an April Fool’s joke and if it succeeds claim it was just the right day to launch.
Old and "new" logos for The Home Depot
Only time will tell.
March 30, 2011 17 Comments
I’ve officially been a planner for a relatively short time, but I’ve been planning and influencing planning for a bit longer. I joined Digitas with the goal of being a planner and had to work my over from account management (or “Marketing” as we call it here). We have a small (but awesome) department, mostly made up of people with a lot more experience than me. We have, or have had, people who worked at big agencies, small agencies, been through planner boot camp at Miami Ad School or come from totally different worlds entirely.
But regardless of where we came from, we always get the question “How can I become a planner?”
I'm me?
Hot Tub Crime Machine 