Trends | Hot Tub Crime Machine

What’s Next?

May 16, 2011 Leave a comment

At every conference, on every blog, in every trade, everyone always wants to talk about “what’s next.” What’s going to be the next disruptive technology, what’s going to be the next big consumer trend, what will people be doing five years from now and how can I prepare for it? How can I be poised to profit from it?

I don’t have a crystal ball or claim to know the future, but since my guess is as good as anyone else’s (maybe a little better), I’m going to take a stab at it.

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Filed under apps, brands, Gadgets, Mobile-Social, social media, Technology, Trends Tagged with apps, arthur c. clarke, augmented reality, blogs, brands, disruptive technology, facebook, Facial recognition system, foursquare, gadgets, games, innovation, IPad, iphone, location-based, mobile-social, psfk, seth godin, sixth sense, social media, Star Trek, technology, TED, terminator, trends, Tricorder, Twitter, video, Yelp

[UPDATED] THREE of my Favorites from the PSFK Conference.

May 5, 2011 1 Comment

I know that I promised you my presentation from the PSFK conference but it hasn’t been shown to my department yet, so you have to wait. But I do want to share the videos of my ~~two~~ THREE favorite sessions of the day.

The first is Joe Gebbia, co-founder of Airbnb.com. His story of creativity, ingenuity and determination (to not become homeless) is truly inspiring.

The second is from Aaron Dignan, founding partner at Undercurrent. His presentation, entitled “Why the future of work is play” is a great breakdown of the future of how we learn and improve our skills, as well as a critique of other so-called “games.”

The third was just released the other day, hence the update. Justin Gignac, a recovering art director, entrepreneur, innovator and all around awesome guy talks about his creative process and includes great advice like “Don’t be an asshole.”

I’ll share my takeaways from the conference soon, I promise.

PSFK Conference 2011 (hottubcrimemachine.com)

Filed under Account Planning, advertising, brands, Conferences, Games, Presentations, Trends, videos Tagged with Aaron Dignan, Account Planning, advertising, AirBnB, brands, Game mechanics, games, Joe Gebbia, psfk, social media, Strategy, technology, Undercurrent, video

Are Cameras Going the Way of the Dinosaur?

May 4, 2011 1 Comment

The most popular camera for photographers on Flickr is almost the iPhone 4 (it might be by the time of this writing, this chart is a few weeks old).

I’d be less surprised if you said this was true about Facebook or Twitter, but Flickr? I always thought Flickr was where the pros went. The wanna-be pros, the overly ambitious amateurs and people who refer to themselves as “photogs.” Those lens snobs who look down on the Shutterflys and SnapFishes.

But the times they are a-changin’.

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Filed under Apple, Gadgets, Mobile-Social, Technology, Trends Tagged with brands, camera, Camera phone, canon, digital photography, flickr, hipstamatic, instagr.am, iphone, mobile-social, nikon, photography, point and shoot, Point-and-shoot camera, shutterfly, SLR, snapfish, social media, techcrunch, technology, trends

PSFK Conference 2011

April 6, 2011 2 Comments

This Friday I’ll be at the 2011 PSFK conference in NYC. As you may recall, I love conferences. But this one has especially won me over. Aside from the amazing line-up of speakers and topics, check out the agenda below:

FINAL AGENDA

9am Doors Open, Breakfast Served
9.30 Opening Remarks – With host and PSFK founder Piers Fawkes
9.40 Yancey Strickler, Kickstarter – Funding Creativity with Kickstarter
10.10 What’s Next? A Panel On The Future – Ayesha Khanna, Hybrid Reality Institute; Greg Lindsay, Journalist; Allison Mooney, Google; Katherine Moriwaki; Parsons The New School For Design; Moderated by Scott Lachut, PSFK
10.50 Coffee & More Coffee
11.20 Ben Lerer, Thrillist – Bridging Content + Commerce… In Style
11.50 Joe Gebbia, Airbnb.com – From Moleskine to Marketplace
12.10 Aaron Dignan, Undercurrent – Why The Future Of Work Is Play
12.30 Lunch & Conversation – A Conversation At Lunch Sponsored by Microsoft Tag
1.00 John Puterbaugh, Nellymoser – Adventures In Mobile Tagging
1.15 Future of Mobile Tagging Panel – Patrick Donnelly, QR Arts; Roger Marquis, 2D Barcode Strategy; Carlos Lamadrid, Woman’s Day Magazine; Robin Lanahan, Microsoft Tag. Moderated by Piers Fawkes, PSFK
1.45 Afternoon Talks Begin
1.50 Daniel Cherry III & Theresa Tran, The New York Cosmos – The New York Cosmos: Doing It Our Way
2.10 Eoin Billings & Duncan Jackson, Billings Jackson Design – Industrial Design: ID For The City
2.30 Rachel Sterne, City of New York – City As A Platform
2.50 Coffee & Cookies
3.10. Post-Good? A Panel On Responsible Creativity & Culture – Jill Fehrenbacher, Inhabitat; John Gerzema, Young & Rubicam; Phil Patton, Author; Timo Rissanen, Parsons The New School For Design. Moderated by Scott Lachut, PSFK
3.40 Justin Gignac – Doin’ It and Doin’ It and Doin’ It Well
4.00 John Bielenberg, COMMON – What Happens Next?
4.30 Closing Remarks – By PSFK founder Piers Fawkes
4.45 Screening of ‘Senna’ – Introduced by director Asif Kapadia
6.30 PSFK CONFERENCE NYC Afterparty Sponsored by Land Rover – At the Manhattan Classic Car Club, 250 Hudson Street (just north of Canal)

Do you see what I see? Almost every presentation is only 30 minutes long. Perfect for my ADD and also ensuring that I maximize my information intake. I only wish that Mitch Polatin could be there to experience it with me.

I’ll create a presentation on all the awesomeness of the conference and post it here sometime in the next week.

PSFK’s Future of Mobile Tagging (core77.com)

Filed under Account Planning, advertising, brands, Conferences, Mobile-Social, Presentations, social media, Technology, Trends Tagged with Account Planning, advertising, apps, Asif Kapadia, Ben Lerer, brands, ecommerce, facebook, foursquare, Greg Lindsay, John Puterbaugh, kickstarter, location-based, Microsoft Tag, mobile-social, Parsons The New School For Design, Piers Fawkes, psfk, PSFK conference, Senna, social media, Strategy, technology, Twitter, video

The Title of This Article Explains Why You Will Fail.

March 22, 2011 Leave a comment

I hate seeing things like this “Krispy Kreme’s New CMO to Spend Less, Lean on Social Media.”

If your plan is replace paid media with social media and put the savings in the bank, you are destined to fail. In my earlier post, “Social Media Isn’t Free,” I expressed my belief that any social media campaigns need to be supported with real dollars. To quote every economics professor ever, “there is no such thing as a free lunch.”

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Filed under advertising, brands, social media, Trends Tagged with advertising, brands, facebook, Krispy Kreme, Marketing and Advertising, social media, Strategy, Twitter

All Great Things Must Come to an End.

February 28, 2011 Leave a comment

Right now you are looking at a dinosaur. Not your computer, your optical drive. It’s probably right in front of your eyes (or just off to the side if you are on a MacBook like me). For the non-nerds reading this (not that I am saying a non-nerd would be interested in a blog called “Hot Tub Crime Machine” but humor me), I’m talking about your computer’s DVD player.

Think about it. When was the last time you even used yours?

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Filed under Apple, Gadgets, Technology, Trends Tagged with Apple, Blue-ray, DVD, gadgets, iphone, Mac App Store, MacBook, MacBook Air, Optical disc drive, technology

My predictions for 2011

December 21, 2010 2 Comments

Since it’s getting to be the end of the year and everyone else is making predictions for what 2011 will bring, I figured I might as well make some of my own.

But rather than write another post I don’t think anyone will read I decided to create a short video that no one will watch. For the two of you out there reading, enjoy!

Social Business Predictions 2011 ” Dachis Group Collaboratory (fredzimny.wordpress.com)
R.I.P. Trend Predictions: 2011 is the Year of Insight (prweb.com)
The Big List of 2011 B2B Social Media and Marketing Predictions (socialmediab2b.com)
Digital Marketing Predictions for 2011 (arhg.net)
7 Predictions For The Year 2011 From 1931 Visionaries (businessinsider.com)
JWT illustrates its trend predictions for 2011 (adweek.blogs.com)

Filed under Account Planning, advertising, brands, Mobile-Social, social media, Trends, videos Tagged with 2011, advertising, apps, brands, facebook, funny, games, location-based, mobile-social, predictions, social media, Strategy, technology, trends, Twitter, video

Is blogging dead?

December 20, 2010 Leave a comment

Much like the old adage about not asking a woman if she’s pregnant until you actually see a baby coming out of her, I’m hesitant to pronounce anything dead until I see its cold dead body. But blogging has certainly changed. Some might say it’s evolved, others say it degenerated.

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Filed under social media, Trends, Uncategorized Tagged with blogging, blogs, facebook, journalism, Pew Internet, social media, technology, Twitter

The Vanishing Green Consumer.

December 13, 2010 Leave a comment

Just a few years ago green products were booming. Every major CPG producer, as well as many new entrants, were looking to add green products to their portfolio. We saw new brands like Method, Clorox Green Works, and 7th Generation promoting their environmentally-friendly as the smart choice. And these products BOOMED.

But now it seems that green at home isn’t as important to consumers as green in the wallet.

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Filed under brands, CPG, Green, Trends Tagged with 7th generation, brands, clorox green works, CPG, environment, green, Green marketing, hybrid, Inconvenient Truth, method, packaged goods

Thanksgiving, death (on Facebook) and short attention spans.

November 24, 2010 Leave a comment

It’s Thanksgiving. PUT DOWN YOUR IPHONE. If your family is anything like mine, that’s what you’ll be hearing this holiday. And we won’t be alone. 59% of us Americans (it’s probably even higher among the people on this list) will check work email over the holidays. 15% said they will be thankful for the distraction work email provides them.

http://tcrn.ch/gkk840

More random awesomeness below:

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Filed under advertising, brands, Mobile-Social, random stuff, social media, Trends, videos Tagged with advertising, brands, facebook, mobile-social, social media, video

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