The Vanishing Green Consumer.

Just a few years ago green products were booming. Every major CPG producer, as well as many new entrants, were looking to add green products to their portfolio. We saw new brands like MethodClorox Green Works, and 7th Generation promoting their environmentally-friendly as the smart choice. And these products BOOMED.

But now it seems that green at home isn’t as important to consumers as green in the wallet.

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