New work I’m proud of, #VowToProtect from MassMutual

I rarely use this blog to plug my own work, but our recent efforts for MassMutual is just too great not to share. From a simple ask, we developed a great campaign.

To quote our Creative Director John Wolfarth

“There’s been plenty of discussion about giving the LGBT community the right to marry, but no one has really talked with them about what it’s like to be married. One of the biggest reveals was that, despite all the buzz about marriage”—and especially in light of continued discrimination and hostility in some quarters—”the journey for LGBT equality isn’t over.”

This is the first element in that campaign (directed by skateboarding legend and acclaimed director Stacy Peralta):

Too many awesome people worked on this for me to name them all without inevitably leaving someone off, but you know who you are (and you probably aren’t even reading this).

Here’s AdWeek’s coverage.

And to learn more about MassMutual’s longtime commitment to, and support of, the LGBT community, click here