Never give up.

In advertising, sometimes you and your team come up with great ideas that for one reason or another never see the light of day. But you don’t give up on them. You nurture them, you bring them back to the client, you tweak them, you hope and wish and pray, and you present them (and re-present them), and maybe you even offer them up to a different client. Because you know it’s such a good idea it has to get made.

And sometimes you even go so far as to produce them. And then sit on them. and sit. and sit. and sit.

But every once in a while, after laying dormant for months (or years!), they rise like a fresh corpse in The Walking Dead. And unlike that walker, they’re beautiful.

This is one of those ideas. So simple. So well produced.

and now it has a home. Enjoy.

And stop #distracteddriving before you kill me or somebody else. Seriously. I know you think that whatever you’re doing on your phone is important, but it isn’t. If you were really that important, you’d have someone driving you. It can wait.