Solving mysteries at 104 degrees Fahrenheit (40 degrees Celsius).
September 8, 2011 8 Comments
A few months back I wrote a post about how I became a planner. I included a post from Andrew Hovell with his thoughts on becoming a planner. And here’s part two. In which my new manager describes the questions that he asks when he interviews planners. It’s a few years old, but still very relevant.
Filed under Account Planning, advertising Tagged with Account Planning, advertising, Andrew Hovell, Interview, Northern Planner, planning, Russell Davies, Scott Karambis, Strategy, TED
May 16, 2011 Leave a comment
At every conference, on every blog, in every trade, everyone always wants to talk about “what’s next.” What’s going to be the next disruptive technology, what’s going to be the next big consumer trend, what will people be doing five years from now and how can I prepare for it? How can I be poised to profit from it?
I don’t have a crystal ball or claim to know the future, but since my guess is as good as anyone else’s (maybe a little better), I’m going to take a stab at it.
Filed under apps, brands, Gadgets, Mobile-Social, social media, Technology, Trends Tagged with apps, arthur c. clarke, augmented reality, blogs, brands, disruptive technology, facebook, Facial recognition system, foursquare, gadgets, games, innovation, IPad, iphone, location-based, mobile-social, psfk, seth godin, sixth sense, social media, Star Trek, technology, TED, terminator, trends, Tricorder, Twitter, video, Yelp
October 18, 2010 Leave a comment
Videos sell products. Even if consumers don’t watch them. Even the presence of video content on an e-commerce page can help drive sales. How’s it work? People have more confidence in products that offer up videos. It means that the brand trusts it’s product enough to demo it for all to see and that you have made an investment in the e-retail experience.
Filed under Account Planning, advertising, random stuff, Simpsons, social media, Trends, TV, videos Tagged with Account Planning, advertising, banksy, Bing, ecommerce, facebook, funny, humor, simpsons, social media, Strategy, TED, Tweet, Twitter, Uniqlo, video, Viral
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