I hate bottled water but…


This is so awesome. Well done Honda.



You still have the issue of the bottle but the product, the story, the execution, are all fantastic.


All you have to do now is bring the FCX Clarity to the US. And help us build a network of hydrogen filling stations.


Honda FCX Clarity

Honda FCX Clarity (Photo credit: Daniel Reversat)

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The Iron Price or the Blood Price?

A pop-up shop for The Walking Dead where you pay for your purchases – with your blood.  So awesome.


We’d love to think that people will donate blood out of the goodness of their heart, but often times it takes something else. Sometimes it’s public shaming. Or a local/national tragedy. Sometimes it’s money. Whatever it takes, it’s a good thing.


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Earlier today, after blogging about a company called HomeJoy‘s lack of understanding of how memes work (and an RT from my buddy Kevin), their communications director shot me a note saying “message received.” Nice to see them paying attention. But it’s a slow day here in the office so I figured I’d help them out a bit more.

Seeing as how their key RTB is “$38 for a clean home” and they like the idea of memes, I made them a few.


Attention Homejoy, if you use any these, I expect royalties or commissions, or a free t-shirt, or something.


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I wish I did that (part II)

Awesome use of Vine by Lowe’s.

Fix in Six

Screen Shot 2014-03-19 at 5.01.25 PM

Is this the worst part about Facebook?

Facebook Customer Service


Sorry Foley, but seeing your customer service transactions in my newsfeed is strongly pushing me towards deactivating my account.

Remember when Facebook used to be cool?

And now, your social media fail of the day

Mt Gox Fail



Not only does Mt Gox (a BitCoin exchange) have their Twitter account set to auto-reply (a big no-no), the auto-reply message is basically just telling you to fuck off. AND THEN, the message is more than 140 characters!

Maybe they’re too busy watching their BitCoin valuation shoot the roof to care about something as silly as Twitter. That’s okay!

But if that’s your plan, why use Twitter at all?

Probably, because internet.


“Here’s $2 and a chance to win a vacation” – The most effective marketing you’ll see all day.

two dollars.JPG


This is what greeted me today as I left Back Bay Station on my way to work. A guy was handing out these envelopes to anyone who passed by announcing “Two free dollars and a chance to win a vacation.” I’m usually in the camp of people who would prefer to pepper spray anyone who attempts to talk to me, or hand me anything, on the street, but I figured, two bucks is two bucks.

And as you can see, it was a real two dollar bill. and a real chance to win a vacation (I didn’t win).

But ask me about the last banner ad I saw? NOTHING. The last banner ad (or “OLA” as us in the advertising world like to call them) that I can remember was a home page takeover of the NY Times, where the “I’m a Mac” and “I’m a PC” guy pulled a lever in a unit on the right-hand side, and it changed the headlines on the leader board banner at the top. And that was probably 2008.

Not only did I tweet and Facebook about this promotion, now I’m blogging about it. Well done TNT Vacations.

In order to find out if you won the vacation you need to enter your email address. How many address will they collect today? The guy handing out the envelopes had a big stack. And he had probably been there for a while already. Multiple that across a few cities and you have a nice email recruitment effort. A nice, CHEAP, recruitment effort. Even if only 1 in 10 people check to see if they have one, it’s still only a cost-per-acquisition of $20.

Compare that with average click through rates of .05% for display ads and it seems to me that you need to run A LOT of banners to get that same person to take action. Granted, there is no opportunity for storytelling here, no brand-building creative, they didn’t change my perception of TNT Vacations (although they did make me aware of it, so that’s pretty good).

I often wonder, when my clients tell me that want to spend millions of dollars on banner ads, whether or not it would be more effective to simply pass out money on a street corner.

If anyone from TNT Vacations (or their parent company Funjet Vacations) is reading this and want to get in touch and share some data, I’d love to see it.

Just so you know, banner ads used to be A LOT more effective:

BEHOLD: The First Banner Ad Ever – From 1994

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