“Choose Your Own Adventure” Meets “Subservient Chicken.”

While not a completely new idea, this new ad from Tipp-Ex is a great example of how to draw consumers in to engage with your brand.  I haven’t seen an ad for white out or other copy correction products in a long time (if ever), but I must have spent 5+ minutes playing with this one.

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Is Facebook Places Game-Changing?

Last night Facebook launched Places, their location-based service that let’s you check-in to real life locations and tell all your friends. It also lets you tag your friends in the check-in just as you can tag them in a photo or in a status update.

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Diaspora closes fundraising and the “quit facebook day” that wasn’t.

If you aren’t as nerdy as I am, and don’t read blogs like Mashable and TechCrunch you might not have heard of Diaspora(pronounced “DYE-ASS-PORE-UH” not “dee-uh-spore-uh”).  Diaspora is currently the darling of the start-up world. Having raised over $200K from “the crowd” on Kickstarter by promising a new type of social network where all your content lives on your computer and not on someone else’s server, right as the Facebook privacy debate was at a fever pitch. Initially asking for only $10 grand so they could live in NYC and code all summer they got much more than they bargained for – even getting a donation from Mark Zuckerberg himself apparently.

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Social media FTW!

There have been many instances of crowds rising up to overturn something they don’t like online. Most of us remember the Facebook Beacon fiasco from a few years ago that ended up killing off that program. Or maybe you were part of the mass that ended the injustice of Betty White not hosting Saturday Night Live. But now it seems that the power of the crowd has made one company change their practices for the better.

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Advertising vs. Free Will

Can an ethical person work on an account that he or she is morally opposed to?  It’s one thing to think that a client’s products are not worth the money, or just not for you, but what if you honestly believe that they are harmful to society?

I was recently discussing this with a few co-workers when someone who used to work on the McDonald’s account walked by. His response was that it’s not McDonald’s’ responsibility to educate people on the dangers of eating fast food.  While I am a HUGE proponent of personal responsibility, it’s hard to absolve a company like that of all responsibility. Read more of this post