“Choose Your Own Adventure” Meets “Subservient Chicken.”

While not a completely new idea, this new ad from Tipp-Ex is a great example of how to draw consumers in to engage with your brand.  I haven’t seen an ad for white out or other copy correction products in a long time (if ever), but I must have spent 5+ minutes playing with this one.

Some of my favorite directions are:

• fucks (strange how this was the first one I went to…)
• kills
• eats
• does nothing with
• washes
• is eaten by
• watches TV with
• paints
• rides
• photographs

Have you found any other great ones?