“Choose Your Own Adventure” Meets “Subservient Chicken.”

While not a completely new idea, this new ad from Tipp-Ex is a great example of how to draw consumers in to engage with your brand.  I haven’t seen an ad for white out or other copy correction products in a long time (if ever), but I must have spent 5+ minutes playing with this one.

Some of my favorite directions are:

  • fucks (strange how this was the first one I went to…)
  • kills
  • eats
  • does nothing with
  • washes
  • is eaten by
  • watches TV with
  • paints
  • rides
  • photographs

Have you found any other great ones?

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About Ezra Englebardt
Account planner, digital nerd, marketing guru, tweeter, facebooker, occasional blogger, cyclist, snowboarder, mountain biker, social media junkie and avid reader. CU-Boulder and Boston College alum. Frequent guest speaker in Boston-area universities.

One Response to “Choose Your Own Adventure” Meets “Subservient Chicken.”

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