Simple is almost always better.

Here is Stephen King’s (the planner, not the writer) “planning cycle.”

It doesn’t end with a proof or conclusion. The cycle begins again over and over (until you lose the account).

No jargon. No acronyms. Real, simple, questions that require some data, some analysis, some critical thinking, and most importantly the formulation of hypotheses.

And in that simplicity lies its brilliance.