If you don’t know me—

Don’t ask me to connect on LinkedIn. I get that you want to grow your network, or sell me some new chotchke that your company just developed. I get it. I can see the value for you. But why do I want to open up my newsfeed to your spam, or my network to your requests for introductions?

If you want to talk to me, send me a message. Or tweet at me. Or post a comment on my blog. I’m pretty easy to find. I’m the only “Ezra Englebardt” in the world, if you try hard enough you could probably find my home address on one of the various social sites I post to regularly (but please don’t come to my house).

But blindly adding me on LinkedIn, when you for a company like AdSalesForYou or some other spam sounding company is NEVER going to happen. I’m more likely to help a deposed Nigerian prince get his family’s fortune back.

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About Ezra Englebardt
Account planner, digital nerd, marketing guru, tweeter, occasional blogger, cyclist, snowboarder, mountain biker, social media junkie and avid reader. CU-Boulder and Boston College alum. Frequent guest speaker in Boston-area universities.

4 Responses to If you don’t know me—

  1. Jen says:

    This guy who gave me a terrible quote to clean my apartment once – I repeat once – repeatedly tries to connect to me. I feel like people think that having 500+ connections makes them seem more legitimate.

  2. CSM says:

    The arrogance of a media sales planner never ceases to amaze me. I love how you say people can message you or text you. The fact of the matter is nobody calls anybody back ever.

    No media planner or buyer – especially in Boston – cares ANYTHING about helping their clients or learning more about their industry. Its all about just getting a plan done so they can move on to the next one. The only reason anybody buys anything from anybody is because they took them to a Bruins playoff game or on a ski weekend. The digital media buying world is such a fraud and I don’t know why advertisers even bother working with agencies. There is no value add.

    • It’s not arrogance. If these sales people bothered to read my profile they’d know I’m a brand/strategic planner. I have nothing to do with media buys or choices. But they don’t. They try to add me to their network to sell me on things I’m in no position to buy, not to mention they are trying to access my professional network when I have no relationship with them.

      As for people in Boston or elsewhere not replying to messages, I can’t vouch for anyone else but I try to respond to most messages, even solicitations. But if that tactic doesn’t work for you, maybe you need some new ones.

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