Solving mysteries at 104 degrees Fahrenheit (40 degrees Celsius).
October 21, 2013 Leave a comment
Here’s the presentation that Tim Parcell and I gave at Big D 2013, October 19th, 2013 in Addison, Texas.
In it we discuss various cognitive biases that affect how your customers act, along with ways to design around those biases.
Most of the content was voiced over, so just reviewing the slides may not be awesome. But if/when I get the video/audio of the presentation, I’ll post that too.
September 17, 2012 Leave a comment
I write a lot of presentations. Almost entirely using PowerPoint. A big part of being a planner is being able to tell a story. The story of the brand, the story of consumer, the story of the strategy we need to create against, the story of the strategy and why the work you are about to see is the best way to address the consumer problem/challenge.
I usually start out by talking about the problem that we are trying to solve. I make sure that we’re all on the same page regarding what we are supposed to be working against. Read more of this post
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