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If you’re going to get lost, get lost with a planner.

March 10, 2016 Leave a comment

“Then there are the planners. Who, on the outside tend to appear super calm, super open and generous all the time. No matter how you feel inside, you are the one who cannot lose your temper, have to earn your place in any meeting, have to look like you know what you are talking about even when you haven’t a clue and, know as much about everything as you can – be a super generalist, make the dullest subject matter seem interesting and, perhaps hardest of all, have to make the few gaps in others drawing breath count, as these are the only seconds you’ll get to say something.”

That’s probably the best description of planners and planning I’ve ever read. 

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Filed under Account Planning, advertising, Blogging, Careers Tagged with Account Planning, advertising, Andrew Hovell, Marketing and Advertising, Northern Planner, planning, Strategy

How to Become a Planner – Part II

September 8, 2011 8 Comments

A few months back I wrote a post about how I became a planner. I included a post from Andrew Hovell with his thoughts on becoming a planner. And here’s part two. In which my new manager describes the questions that he asks when he interviews planners. It’s a few years old, but still very relevant.

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Filed under Account Planning, advertising Tagged with Account Planning, advertising, Andrew Hovell, Interview, Northern Planner, planning, Russell Davies, Scott Karambis, Strategy, TED

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