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McDonald’s Monopoly Game and the Prisoner’s Dilemma

September 28, 2011 2 Comments

One of my first blog posts on Hot Tub Crime Machine was about the similarities between the McDonald’s Monopoly game and classic Prisoner’s Dilemma. Judging by the amount of search traffic this post drives to the blog, it has consistently been one of the most popular posts, even though it’s almost a year old. So with the latest incarnation of the Monopoly game now at McDonald’s, and several new TV ads promoting it (featuring LeBron and Michelle Wie), I felt it was a good time to re-post the classic.

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Filed under advertising, Blogging, brands Tagged with Ad Age, advertising, brands, Gambling, LeBron, LeBron James, McDonald's, Michelle Wie, Monopoly, Pricing, Prisoner's Dilemma, Strategy

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