Kicking off
September 18, 2012 Leave a comment
As a planner, I am often most involved at the beginning of a new project. The part when clients are coming to their agency with a problem they need help solving. This usually comes in the form of a “client brief” or a “marketing brief” (not to be confused with the creative brief).
And this client/marketing brief is the key to getting good creative, and ultimately solving the client’s problem in an awesome way. Read more of this post
