Hot Tub Crime Machine

When did PR firms become digital marketing firms?

July 27, 2011 2 Comments

The other day I was hanging out with a friend of mine who oversees all video production for a large public relations firm. He was telling me about new project that involved creating dozens of videos and photos and weaving them together into a mosaic on a microsite. It all sounded pretty cool and not unlike ideas I have pitched to my clients before. So I asked him “Who’s building the site for you guys?” and he replied “We are. We build everything in-house for our clients.”

And that’s when it dawned on me. The line between what his PR firm and my digital marketing agency are doing is blurring. In fact it’s getting so blurry you can only see trace remnants of it.

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Filed under advertising, social media, Trends Tagged with Account Planning, advertising, Advertising and Marketing, blogs, brands, facebook, Marketing, Public relations, social media, Strategy, trends, Twitter

Twitter and the Rebirth of Appointment TV.

July 13, 2011 Leave a comment

SPOILER ALERT!! No, I’m not about to reveal the ending of Lost or who may or may not have killed someone on True Blood last week. But if you are online, and using anything social, you are probably familiar with that term. Just the other day I had the ending of an episode of a show I watch ruined because someone on Twitter forgot to put that in front of their tweet. But it’s not really their fault. It’s Twitter’s.

The times they are a-changin’. Again.

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Filed under advertising, apps, brands, Mobile-Social, social media, Technology, Trends, TV, videos Tagged with advertising, apps, brands, Digital video recorder, games, GetGlue, IntoNow, Lost, Mashable, mobile-social, social media, Strategy, Super Bowl, technology, Television, trends, True Blood, TV, Twitter, video

Reflecting on 1000 Friends

June 23, 2011 Leave a comment

I recently hit a social media milestone – 1000 facebook friends (I think my current count is up to 1002). Once when someone asked me where I got my Facebook t-shirt, I told them that Zuck sends it to you when hit 1000. But now that I’m there, it seems much less rewarding.

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Filed under social media, Trends Tagged with apps, facebook, friends, Friendship, path, social media, trends

Learning Something New.

May 31, 2011 Leave a comment

When was the last time you learned something new? Not some obscure fact, or about a new startup, or the name of the new girl in accounting, but a new skill. While I (and I assume others) like to believe that I am always learning, always improving my skills, constantly gaining new insight, the truth is, I haven’t set out to learn something new in far too long. Until this weekend.

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Filed under apps, random stuff, Technology Tagged with Account Planning, app development, apps, Apress, blogs, coding, gadgets, iOS, IPad, iphone, software, technology

PSFK 2011 Conference Wrap-Up.

May 26, 2011 2 Comments

I finally presented my deck from the PSFK conference to the Planning department at work, so here it is for mass consumption:

I need to give a BIG thanks to Vanessa Carney and Avin Narasimhan for sharing notes with me (I lost my notebook after the conference). Without your notes and subsequent blogs posts I definitely wouldn’t have remembered half this stuff. And of course, a big thank you to all the speakers, presenters, and the staff at PSFK who made this all possible.

PSFK Conference 2011 (hottubcrimemachine.com)
Two of my Favorites from the PSFK Conference. (hottubcrimemachine.com)

Filed under Account Planning, advertising, Conferences, Mobile-Social, Presentations, Technology Tagged with Aaron Dignan, advertising, brands, conferences, creativity, culture, Joe Gebbia, justin gignac, kickstarter, Microsoft Tag, mobile tagging, planning, psfk, qr code, roomba, Strategy, technology, trends

What’s Next?

May 16, 2011 Leave a comment

At every conference, on every blog, in every trade, everyone always wants to talk about “what’s next.” What’s going to be the next disruptive technology, what’s going to be the next big consumer trend, what will people be doing five years from now and how can I prepare for it? How can I be poised to profit from it?

I don’t have a crystal ball or claim to know the future, but since my guess is as good as anyone else’s (maybe a little better), I’m going to take a stab at it.

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Filed under apps, brands, Gadgets, Mobile-Social, social media, Technology, Trends Tagged with apps, arthur c. clarke, augmented reality, blogs, brands, disruptive technology, facebook, Facial recognition system, foursquare, gadgets, games, innovation, IPad, iphone, location-based, mobile-social, psfk, seth godin, sixth sense, social media, Star Trek, technology, TED, terminator, trends, Tricorder, Twitter, video, Yelp

[UPDATED] THREE of my Favorites from the PSFK Conference.

May 5, 2011 1 Comment

I know that I promised you my presentation from the PSFK conference but it hasn’t been shown to my department yet, so you have to wait. But I do want to share the videos of my ~~two~~ THREE favorite sessions of the day.

The first is Joe Gebbia, co-founder of Airbnb.com. His story of creativity, ingenuity and determination (to not become homeless) is truly inspiring.

The second is from Aaron Dignan, founding partner at Undercurrent. His presentation, entitled “Why the future of work is play” is a great breakdown of the future of how we learn and improve our skills, as well as a critique of other so-called “games.”

The third was just released the other day, hence the update. Justin Gignac, a recovering art director, entrepreneur, innovator and all around awesome guy talks about his creative process and includes great advice like “Don’t be an asshole.”

I’ll share my takeaways from the conference soon, I promise.

PSFK Conference 2011 (hottubcrimemachine.com)

Filed under Account Planning, advertising, brands, Conferences, Games, Presentations, Trends, videos Tagged with Aaron Dignan, Account Planning, advertising, AirBnB, brands, Game mechanics, games, Joe Gebbia, psfk, social media, Strategy, technology, Undercurrent, video

Are Cameras Going the Way of the Dinosaur?

May 4, 2011 1 Comment

The most popular camera for photographers on Flickr is almost the iPhone 4 (it might be by the time of this writing, this chart is a few weeks old).

I’d be less surprised if you said this was true about Facebook or Twitter, but Flickr? I always thought Flickr was where the pros went. The wanna-be pros, the overly ambitious amateurs and people who refer to themselves as “photogs.” Those lens snobs who look down on the Shutterflys and SnapFishes.

But the times they are a-changin’.

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Filed under Apple, Gadgets, Mobile-Social, Technology, Trends Tagged with brands, camera, Camera phone, canon, digital photography, flickr, hipstamatic, instagr.am, iphone, mobile-social, nikon, photography, point and shoot, Point-and-shoot camera, shutterfly, SLR, snapfish, social media, techcrunch, technology, trends

Why You Shouldn’t “Friend” Your Patients.

May 2, 2011 2 Comments

I recently received two LinkedIn requests. From my dentists. These came right on the heels of a notification that the dental practice was following me on Twitter.

I’ve left these LinkedIn requests in “limbo” while I try to figure out whether or not to accept them. While they are people I have a relationship with, why would they want to connect with me on LinkedIn? Or maybe the better question is, why would I want to be connected with THEM?

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Filed under advertising, social media Tagged with advertising, Business, Dentistry, facebook, LinkedIn, social media, Strategy, Twitter

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