Where is the awesomeness?

Later today we will see the newest iPhone. We may see a new iPad Mini (although TechCrunch thinks we won’t). So why am I not more fired up? Following along with the liveblogs on Engadget or Gizmodo used to be one of my favorite ways to procrastinate at work. I used to tweet about everything they would say as it came out.

Maybe it’s because I know I won’t be getting the new phone (not up for an upgrade this round). Or maybe it’s because I know that no matter what they reveal tomorrow, it won’t beΒ that much better than what I have right now. A slightly bigger screen? Cool, but not a game changer. LTE? faster would be nice, but not blowing my hair back. A better camera? A sharper screen? New dock connector? Please.

These are evolutions not revolutions.

A few years ago it felt like everything was getting awesomer every day. New apps were literally changing the way we live, new devices were radically blowing away their predecessor, and new websites were creating new forms of entertainment.

But now? Now everything feels very blah. Read TechCrunch and you see headline after headline about some new mobile CRM platform or yet another app to modify your photos. You see newer, sometimes better, versions of things we already have. Facebook is boring (although maybe that’s a reflection of my and my friends’ life stage).

Where is the awesomeness?

The digital toys and tech that used to get me so fired up has become a part of my everyday life and now I need more. It’s like a drug. I need another Uber. I need another Hulu. I need another first generation iPhone.

And yet, I don’t need “another” anything. I need a NEW. I need something I can’t even imagine.

Has the pace of innovation slowed? Have we mastered everything there is to master? Every so often someone comes out with a stupid prediction like that and quickly proved wrong. In the past, the technology itself was rapidly changing as we moved from analog to digital. But as digital technology evolved the revolutionary-ness of it slowed. Today’s computers aren’t that different from the first Macintosh. They’re faster, more powerful, have WAY more features. But if you brought someone from 1984 to 2012 and showed them a computer they could probably identify it. I doubt the same would hold true from the average person from 1964.

So what do we have to look forward to? What are you looking forward to most?

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About Ezra Englebardt
Account planner, digital nerd, marketing guru, tweeter, facebooker, occasional blogger, cyclist, snowboarder, mountain biker, social media junkie and avid reader. CU-Boulder and Boston College alum. Frequent guest speaker in Boston-area universities.

2 Responses to Where is the awesomeness?

  1. Katherine Englebardt says:

    Thanks for helping me feel better about not getting the new phone…!

  2. Kevin Wang says:

    TACOCOPTER. IT’S COMING.

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