About Ezra Englebardt
Account planner, digital nerd, marketing guru, tweeter, occasional blogger, cyclist, snowboarder, mountain biker, social media junkie and avid reader. CU-Boulder and Boston College alum. Frequent guest speaker in Boston-area universities.

4 Responses to We’re all storytellers.

  1. Yes, stories must be told. But that’s really only half the story, isn’t it? (Excuse the play on words.) It’s not enough to be a storyteller anymore. You have to *empower* storytellers. You have to make the stories of others more interesting, and give other people a more interesting way to tell them.

    • I don’t think that my job is to make other people’s stories more interesting (people other than my team). I think that brands needs to give people experiences that inspire them to tell stories. I do agree that companies need to give people more interesting ways to tell stories and that’s why we’ve seen such great growth in things like Instagram and Twitter over the last few years. Storytelling has gone from long-form writing to short blurbs, to 140 characters, to pictures (which are worth approximately 1000 words).

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