Viral Videos vs. Viral Campaigns

If you work in advertising you’ve probably heard a client say “We want a viral video.” Of course they do. Every one loves viral videos. They love getting them, they love sending them. And brands REALLY love when something they create “goes viral.” Who wouldn’t? Millions of impressions, recommendations by friends, likes, tweets all involving your brand.

But you can’t create a viral video. You can only create great content and hope that people like it enough to share it. Or you can create great content, promote the hell out of it and hope that people like it enough to share it.

Starting to see a theme here?

And that is where I got the title for this post. Far too few people realize that there is a difference between a viral video and a viral campaign.

Read more of this post