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The Automotive Arms Race

October 9, 2012 Leave a comment

Two weeks ago, after attending an all day “immersion session” about a new vehicle my clients in Detroit are launching I was getting into my car in the satellite parking lot when a car pulled up next to me.

“Hey” said the driver, “You guys just coming from [CLIENT NAME REDACTED]? You work there? Agency guys?”

He was driving a vehicle made by my client, was in a parking lot that I believe is affiliated with my client, but this seemed a little off.

“Yeah, agency,” I replied, feeling uneasy. Who was this guy? “We were at a workshop.”

“So what’d they have up there? New vehicles?”

This is when I started getting nervous. I gave my co-worker the “get the F^&K in the car, now,” look and curtly replied “Just learning about some vehicles.” and got in the car as he drove off.

I have no idea who he was. My memory is fuzzy, but he may have looked like this:

Spies

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Filed under advertising, brands Tagged with Account Planning, advertising, Arms race, Automobile, Automotive industry, brands, Cold War, Detroit, Marketing and Advertising, planning, Strategy

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