June 11, 2012 4 Comments
By “we’re all” I mean advertising people, who I assume make up the majority of this blog’s readership (the remainder of you came here searching for “Kim Kardashian Hot Tube” whatever the hell that is – the link is workplace safe, don’t worry).
And by storytellers, I mean that we all need to create interesting narratives in order to our job. I don’t care if you’re an account guy or girl, a copywriter, a planner, a experience designer, or a art director. If you can’t tell the story, you won’t be successful. Account people need to sell in work, ideas, strategies and budgets to the clients. Copywriters and art directors need to tell a story to the consumer that resonates with them and makes them care. Strategists & planners need to tell a story about the consumer in a way that intrigues the client and sets up the creative as the ideal solution to their problem.