May 20, 2013 Leave a comment
This picture sums it up pretty well.
Solving mysteries at 104 degrees Fahrenheit (40 degrees Celsius).
May 20, 2013 Leave a comment
This picture sums it up pretty well.
May 22, 2012 Leave a comment
Have you ever been watching TV and seen a video of something terrible happening to someone? Like this:
85,000 people have watched that video. It was shown on tons of major news outlets. Who was recording it? Why weren’t they calling for help? Are people more interested in getting their video on TV, or having it “go viral,” than in helping out someone in trouble?
My friend Ian Cohen recently wrote a post on the Weber Shandwick Social Studies blog about a time when he had to make a choice between calling 911 and recording a horrific accident. Here’s a little bit of it, click through to read the rest.
…I looked out my window and I saw a car across the street on fire. A car had crashed into a telephone pole and was going up in flames.
Instead of reaching for the phone to call 9-1-1, like you have been trained to do since a little kid, I did what I have been trained to do in my career and grabbed my camera (iPhone camera bc it was at arms length). I started taking a video of the car on fire as others ran across the street trying to help.
April 9, 2012 14 Comments
Looking back over my notes from this year’s PSFK conference I’m not struck by as many obvious themes as last year. While the big overarching themes of creativity, inspiration, and entrepreneurship are there, the collection of speakers felt a little more random. Not to say there weren’t some great speakers (I’ll post my favorites as soon as they are available), but they didn’t feel as connected this year.
So until I get the videos, here are some quotes that jumped out at me from the day (they are pretty close to verbatim, but I can only write so fast):
I hope that you got some inspiration from these and if you noted any quotes you loved from the day, share them in the comments section below.
Filed under Account Planning, advertising, brands, Conferences, Presentations Tagged with advertising, brands, Clay Shirky, conferences, cowbird, georg petschnigg, Isaiah Berlin, Jonathan Harris, la colombe, LCD Soundsystem, Marshall McLuhan, NYU ITP, planning, psfk, shantell martin, Simon Collins, social media, Steve Jobs, Strategy, swissmiss, technology, tina roth-eisenberg, todd carmichael, trends
March 5, 2012 Leave a comment
My friend (and spring semester intern) Kevin tweeted a post from DeadSpin yesterday afternoon about a community manager from Major League Soccer who accidentally posted a picture of sign for a strip club to the MLS Facebook page with the comment “You had me at strippers.”
And naturally, the interwebs went into a frenzy. People made jokes about the CMs likelihood of being fired, others mentioned how they tweeted the picture to his boss. This isn’t the first time a community manager has made this mistake. In fact, it’s probably not even the twentieth.
So I have to wonder, is this really such a big deal?
Haven’t we all accidentally IM’d someone a message meant for someone else? Or replied to the wrong text message? While I am not equating a personal IM or text with a public message coming from a brand people know, trust or respect, can’t we all see this for what it is? An accident. And accidents happen.
I once screwed up a holiday contest from a HUGE brand and ruined someone’s Christmas – well, sort of – thanks to my awesome manager, a very understanding SVP and some VERY understanding/forgiving clients we fixed things for everyone. But the point is, people screw up. And sometimes it’s public and from a brand. People need to get over it.
So when will people stop caring so much? Do I think any less of MLS because their community manager opened the wrong app, or forgot to log out when he was done? No. I think it’s bad form. I think it’s sloppy work. I think that he or she may need to be on some sort of probationary period, or prohibited from using his or her mobile for tweeting/facebooking, but fired? That seems a bit harsh.
These things are going to keep happening as more and more brands invest more in social media. I think everyone needs to chill out and accept that there are people behind these brands and occasionally they will make mistakes.
February 9, 2012 Leave a comment
The post covers a couple of topics, what’s new in the world of mobile and how mobile devices were being used by attendees as CES.
January 31, 2012 Leave a comment
The other day I was reminded of a quote I love by the prolific science fiction Robert Heinlein. It goes like this:
“A human being should be able to change a diaper, plan an invasion, butcher a hog, conn a ship, design a building, write a sonnet, balance accounts, build a wall, set a bone, comfort the dying, take orders, give orders, cooperate, act alone, solve equations, analyze a new problem, pitch manure, program a computer, cook a tasty meal, fight efficiently, die gallantly. Specialization is for insects.”
I’m not sure when he said it, or where, but I just really like the Thoreau-esque notion of self-sufficiency. And the end, where instead of acknowledging that some people will become multi-disciplinarians and others specialists, he derides specialization as being for insects. None of this “free to be you and me” shiny, happy bullshit. Either you are with him, or you are an insect (or maybe you are neither, some unskilled idiot). I like that.
[writers note: I believe I can do 10 of those things listed above.]
November 21, 2011 1 Comment
A couple years ago now, when Facebook was at the height of it’s privacy issues, a few young kids decided they needed to do something about it. They came up with an idea they called Diaspora. It was exactly what we needed at the time, a Facebook where you owned all your own data. They posted this video:
And the web went nuts. Kickstarter was new, relatively untested, unsure of what it would become and who would want to participate. But then these kids, and they were (still are) kids, completely blew the doors off their fundraising plan netting over $200K from over 6,000
People were hungry for a site that would deal with the privacy issues that they didn’t understand, that they media was over-hyping.
November 20, 2011 3 Comments
I recommend you start with some “mind-blowing” stats that will shock all the dinosaurs in the room into realizing that this whole social media thing is important (bonus points if you use the phrase “Social media is not a fad”).
1. eMarketer estimates there will be nearly 21 million Twitter users in the U.S. by the end of this year, and a sizable minority of those will use the service at least in part to follow brands. (eMarketer)
7. B2B marketers are spending millions of dollars annually on social-marketing programs, though nearly 30% are not tracking the impact of social-media programs on lead generation and sales. (TechJournal/Pardot)
9. Roughly two-thirds of social-media users say that staying in touch with current friends and family members is a major reason they use these sites, while half say that connecting with old friends they’ve lost touch with is a major reason behind their use of these technologies. (PEW Research)
10. The vast majority (95%) of the parents of 10-year-olds on Facebook were aware when their child signed up for the site, and 78% of those parents helped create the child’s account [despite rules that prohibit children under 13 from joining the social-networking site]. (CNN Tech)
11. One in three respondents (33%) said that they would prioritize social-media freedom, device flexibility, and work mobility over salary in accepting a job offer. (GigaOm)
12. One in three texters would rather text than talk. (NYTimes: Bits)
13. Seventy-seven percent of consumers said they interact with brands on Facebook primarily through reading posts and updates from the brands [....] 17% of respondents said they interact with brands by sharing experiences and news stories with others about the brand, and only 13% of respondents said they post updates about brands that they like. (Mashable)
14. The average Facebook user has 130 friends and is connected to 80 pages, events and groups. (Social Media Examiner) I FIND THIS ONE A LITTLE HARD TO BELIEVE. THEY SAID THIS WAS THE AVERAGE A FEW YEARS AGO, I CAN’T BELIEVE IT HASN’T CHANGED SINCE.
15. Seventy-three percent of people think employees overshare on social-media. (Marketing Pilgrim)
16. Forty-three percent of all online consumers are social media fans or followers. (HubSpot)
18. Sixty-four percent of Americans stream mobile video at work. (Tubefilter)
19. The Mobile Marketing Association of Asia stated that out of the 6 billion people on the planet, 4.8 billion have a mobile phone while only 4.2 billion own a toothbrush. (60 Second Marketer)
20. According to ThreatMetrix survey of 722 active internet using consumers, 37% intend to make a purchase using their smartphone, nearly three times as many as those who plan to use their tablet. (Get Elastic)
21. A 2011 study by the National Restaurant Association confirms that consumers who use social media, including apps, Twitter, Facebook, Foursquare, UrbanSpoon and more, not only dine out more, but are more likely to become return customers. (ReadWriteWeb)
24. Tablet owners tend to consume a greater variety and volume of news on their devices, and tablets’ visual, interactive features encourage in-depth exploration, according to a joint study from Starcom MediaVest and the online division of the BBC. (Mashable)
28. Facebook, Twitter and YouTube are now considered cornerstones of most social-media strategies in larger companies. Ninety-four percent of respondents said Facebook is one of their top three social media platform priorities. Twitter was second with 77%, and YouTube trailed with 42%. (Search Engine Watch)
29. SEO still dominates for marketers, with both B2B (57%) and B2C (41%) businesses stating it makes the biggest impact on their lead generation goals. (AllTwitter)
30. Overall, 57% of comments about U.S. airlines on social media in the past year were negative. But American Airlines — the world’s fourth-largest airline — stood out with only 12% of social-media opinions about the airline being positive. (The Realtime Report)
32. Fifty-six percent of college students said that if they encountered a company that banned access to social media, they would either not accept a job offer or would join and find a way to circumvent corporate policy. (GigaOm)
34. Only 15% of the average local business’s fans are in the city where the business is located. (WSJ)
35. More smartphone and tablet owners are researching products than purchasing them — 80.8% compared to 41.4%, according to BIGresearch — but attitudes vary quite a bit among different age groups. (eMarketer)
36. When you’re cruising around the internet, how much of your time is spent on a social network or blog? According to a new study published by Nielsen, those two categories eat up 23% of internet usage overall. This is double online gaming, which comes in at number two and after that, it takes 75 different categories to account for the remaining 35% of time spent. (Marketing Pilgrim)
37, When it comes to liking brands on Facebook, the reasons are varied, but for the most part, respondents said they “Like” a brand on Facebook because they are a customer (58%) or because they want to receive discounts and promotions (57%). (Mashable)
38. There are 245 million internet users in the US, according to Internet World Statistics. Nielsen estimates that social media sites and blogs reach 80% of all active U.S. internet users. (PR Week)
39. IT professionals see serious risks associated with enterprise social network use — and only 29% say they have adequate protection. (InformationWeek: The BrainYard)
40. There are now 100 million active [Twitter] users — users who log in at least once a month — with half of those users signing in at least once a day. Fifty-five percent of them access Twitter via mobile; 40% actually don’t Tweet but simply dip into their Timelines to keep tabs on what people are saying. (CNN/Fortune)
41. Fully 65% of adult internet users now say they use a social-networking site like MySpace, Facebook or LinkedIn, up from 61% one year ago. This marks the first time in Pew Internet surveys that 50% of all adults use social-networking sites. (Wired PR Works)
42. The mean half life of a link on Twitter is 2.8 hours, on Facebook it’s 3.2 hours and via “direct” sources (like email or IM clients) it’s 3.4 hours. So you can expect, on average, an extra 24 minutes of attention if you post on Facebook than if you post on Twitter. (bitly blog)
43. Social media is responsible for one-third the web traffic in Malaysia. (ReadWriteWeb)
45. According to a survey of 1,897 senior executives conducted by Weber Shandwick in partnership with Forbes Insights, 84% of the execs believe their brand’s sociability is not up to world-class standards. (Mashable)
47. Forty-four percent of companies track employees’ social-media use in and out of the office (TheNextWeb).
48. What makes people retweet? 92% interesting content. 84% humor. 66% personal connection. 21% celebrity status. 32% offered incentive (tangible or virtual). 26% “Please RT!” (WhiteFireSEO)
49. Among college students and young professionals, 24% experience three to five interruptions in a given hour, while 84% get interrupted at least once while trying to complete a project. (GigaOm)
So there you have it, go forth and propagate the stereotype that social media experts do nothing but regurgitate stats about social media that they take from other sources. I’m doing my part, will you do yours?
November 12, 2011 3 Comments
If you follow me on Twitter you may have seen me tweeting about an unpleasant experience I had at a restaurant yesterday. In fact, if you follow me on Twitter, you probably see me talking to and about companies on a pretty regular basis. But yesterday’s incident got me thinking about whether it’s right or not. Is blasting out negative feedback at the first slight really the appropriate way to deal with a company? Read more of this post