July 17, 2014 Leave a comment
Enough with this stock photo. It’s been done to death. We all get it. You’re creative. You think outside the box. You’re refreshing.
Really, you’re just a(nother) cliche!
Solving mysteries at 104 degrees Fahrenheit (40 degrees Celsius).
July 1, 2014 4 Comments
In the spirit of “borrowing” from other people smarter than me, here’s a solid planning reading list from Andrew Hovell. I’ve read a bunch of these and they are all fantastic. I’ll be working my way through several more this summer.
Read, in this order:Truth Lies and Advertising By John SteeleA masterclass in brand planning a collection of Stephen King EssaysEating the Big Fish by Adam MorganThe Book of Gossage by Howard GossagePerfect Pitch by John SteeleTesting to Destruction – a Paper you can get on the APG website for freeThose are the big ones, that sort of stand the test of time.Then:How Brands Grow by Byron SharpBrand Immortality by the IPAThe long and short of it – an IPA paper by Peter Field and Les BinetThere are the ones with the most up to date data on how advertising and stuff really work and are essential – but it’s essential to form your own opinion too.Then:Cultural Strategy by Douglas HoltTransformations by Grant McCrakenThe stuff you can’t bottle King AdsVery current, more about how to do imaginative work and great cultural insight.And ongoing, blogs:Don’t bother with my rubbishRead Canalside View by Martin Weigel, go to the start and work throughRead Russell Davies’ archive before around 2008Read Rob Campbell’s wordpress blogRead Ad ContrarianScamp (for a creative point of view)
June 10, 2014 4 Comments
My posts on how to become a planner are pretty much the only things on this blog that get any traffic. Maybe it’s because this field is so damn hard to get into. Maybe because I am an awesome writer. Maybe because the internet is just a bunch of spam bots. Who knows?
What I do know is that a year ago, BBH lost an amazing planner, mentor, and overall an amazing human being (from what I’ve read). His name was Griffin Farley. And to keep his legacy alive, they created the Griffin Farley Search for Beautiful Minds program. Its “a weekend boot-camp open to individuals looking to get their break into strategy and a platform for them to showcase their thinking to the industry while taking a step toward finding a job.” Read more of this post
May 12, 2014 Leave a comment
This is so awesome. Well done Honda.
You still have the issue of the bottle but the product, the story, the execution, are all fantastic.
All you have to do now is bring the FCX Clarity to the US. And help us build a network of hydrogen filling stations.
May 5, 2014 Leave a comment
We’d love to think that people will donate blood out of the goodness of their heart, but often times it takes something else. Sometimes it’s public shaming. Or a local/national tragedy. Sometimes it’s money. Whatever it takes, it’s a good thing.