November 19, 2013 1 Comment
November 9, 2013 Leave a comment
If you ever think “should I send this email?” you probably shouldn’t. That way you don’t send emails like this beauty, which I angrily wrote at 10:30 the other night:
I’ll do what can about slides but I’ve said since the beginning that it was a mistake to promise a social strategy and obviously the plan was written by someone who doesn’t understand social strategy at all.
You had none of the inputs required to formulate a solid strategy but why let that stop you? And for that matter why not just assign an impossible task to someone else, it won’t be your problem, will it?
You may be sick of pushing me on this, well I’m sick of you not understanding how strategy works and expecting miracles.
This one was wisely left to the unsent drafts folder, and then the trash (with a quick stopover on the blog). Especially being so close to the end of year, 360 feedback, promotion nominations, raises, bonuses, etc.
Looks like I dodged a bullet this time. The moral of the story is, as good as it may feel to write these things in the heat of the moment, it’s probably best to leave them unsaid.
October 21, 2013 Leave a comment
In it we discuss various cognitive biases that affect how your customers act, along with ways to design around those biases.
Most of the content was voiced over, so just reviewing the slides may not be awesome. But if/when I get the video/audio of the presentation, I’ll post that too.