October 6, 2014 Leave a comment
August 6, 2014 Leave a comment
No, this isn’t a rant about sequels, the death of Hollywood, the rash of comic book adaptations, or any of that. It’s not even about the fact that the poster above has been banned by the MPAA (Movie Puritan Association of America).
July 27, 2014 Leave a comment
Here is Stephen King’s (the planner, not the writer) “planning cycle.”
It doesn’t end with a proof or conclusion. The cycle begins again over and over (until you lose the account).
No jargon. No acronyms. Real, simple, questions that require some data, some analysis, some critical thinking, and most importantly the formulation of hypotheses.
And in that simplicity lies its brilliance.
July 25, 2014 1 Comment
A quick search for “storyteller” on LinkedIn returned 28,599 results. I see it in people’s Twitter profiles every day. And it’s almost all bullshit. Every planner, social media strategist, branding consultant, marketer, and everyone with a blog. All bullshit.
But this guy says it way better.